E-commerce firm Amazon on Friday claimed to have recorded sales of 10 lakh unique products offered by small and medium businesses, startups, etc. from its platform during the first 36 hours of festive season sale.
The company’s festive season sale “Great Indian Festival” started from September 22 as it gave early access to paid users.
The company said that its Prime users, who are paid members, grew 1.9 times than last year and 68 percent of the total new sign ups were from Tier 2 and 3 cities.
“It is encouraging to witness small and medium businesses, startups, artisans, women entrepreneurs offer a wide selection of products to our customers across India. We are humbled by the increase in new Prime member sign ups and customers shopping across categories as they trust Amazon as their preferred online shopping destination,” said Manish Tiwary, Vice President & Country Manager, India Consumer Business, Amazon.
According to Amazon, customers showed preference for television brands like Samsung, OnePlus, Mi, LG and Sony.
The company’s Amazon Business segment recorded 50 percent growth in customers during the current sale.
“Amazon Business saw around 50 percent growth in customers, over 100 percent jump in orders and more than 200 percent jump in sales over last year along with a 2 times growth in customers placing bulk orders for their business or corporate gifting needs. The number of sellers getting at least one business order grew by 23 percent over last year,” the statement said.
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