BBC survey reveals full impact of inflation on shopping habits

The annual BBC Good Food Nation survey found that more than a quarter (26%) of respondents said that they were less likely to cook a Sunday roast.

Rising energy bills are also discouraging baking, casseroles or anything that takes too long in the oven or on the hob.

Other findings confirmed research elsewhere into the cost-of-living crisis, with 30% saying that they had switched from buying brands to own labels, 25% shopping less often, 22% shopping around rather than sticking to one store, and 26% planning meals in advance.

More than half the respondents (52%) said they were keen to discover new budget-friendly recipes so they can continue to eat interesting meals. And this tightening of the budget has had a small but positive impact in the way we consume with over 3 in 5 (64%) agreeing that they are cutting back on food waste in order to save money.

Christine Hayes, editor in chief of BBC Good Food, said: “These findings reveal the extent to which rising food prices and energy costs have impacted on the way the nation eats in a relatively short space of time. Traditional cooking methods, the oven and the hob, are being switched off in favor of appliances that use less energy, and shopping baskets and mealtimes at home are looking very different.”

Children aged 5 to 16 were also surveyed on their cooking and eating habits – and when asked what they thought their family could be doing to save on costs when cooking the top responses were using up food they already have in (61%) and buying cheaper ingredients (55%).

Children reported seeing the impact of the cost-of-living increase in other areas with 48% of their families ordering fewer takeaway meals and 31% saying they ate out on fewer occasions, whether in cafes, restaurants or fast food. Other saving measures included a change to taking packed lunches to school instead of having school dinners (15%).

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