Colombian startup that connects companies and clients through Whatsapp, collects $15 million dollars in Serie A

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Treble.aithe startup that connects companies and their users through WhatsApp, raised an investment of $15 million dollars in a Series A round, with Tiger Global as the principal investor, followed by names such as Twilio Ventures and FundersClub, as well as investors Ángel Gokul Rajaram.

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The startup, which was born in 2019 and founded by Felipe Otalora, Sebastián Valencia, and Daniel Martínez, has automated since its launch until today. More than 70 million conversations between consumers and brands on WhatsAppattending and connecting through the use of artificial intelligence, to more than 260 companies throughout Latin America, as well as in diverse countries in Europe and even Asia.

With this investment, which follows another round of funding in 2019 with global investors such as Y Combinator, essentially seeks to enhance their product, accelerate their international expansion, and hire more high-level collaborators for all teams.

The startup has come presenting un crecimiento sostenido, between 2021 and 2022 and grew 16 times its volumes and twelve times its billing, además tiene un anual addressable revenue (TAM), of $60 million billions to explore, considering a market where the 5% Of the 36 billion WhatsApp messages sent each year, they correspond to commercial messages.

Sus clients use its disruptive technology to increase sales, follow up leads and provide a faster servicebrindando a sus usuarios contenido personalized y relevante en los momentos claves de su day a día.

Among the companies that use Treble to scale their operations and offer excellent interactions to their clients, there are Latin American unicorns like Rappi and the Brazilian e-commerce integrator Olist; as well as rapid expansion companies such as Trii, Conta Simples, Addi, Elena and Escale.

“These resources will allow us to continue investing mainly in our product, increasing the number of integrations with other sales software and customer service, with the objective of reaching more than 10,000 clients in all continents in the next 3 years. To achieve this objective “We will continue reforzando nuestro ejecutivo equipo, attracting talent at a global level, as we recently did with the recruitment of Darragh Geoghegan as VP of Sales and Matteo Cera as COO”. digi Felipe Otaloraco-founder and president of

(Text published originally in the site Soy Emprendedor).


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