Crunchyroll Accelerates Ecommerce Growth with Purchase of Anime Online Shop; Right Stuff

Crunchyroll, a leading destination for all things anime, announced it has purchased anime online superstore Right Stuff to expand its eCommerce service. The deal, the terms of which are not being disclosed, immediately widens Crunchyroll’s eCommerce product offering with significant extensions in the home entertainment and manga categories.

“For years, Right Stuf has been an important part of anime fandom with products, services and a shopping experience that super-serves anime collectors,” said Rahul Purini, President of Crunchyroll. “We are excited to bring Crunchyroll and Right Stuf together and offer fans even more of what they love as one company.”

“For 35 years, Right Stuf’s mission has been to connect anime fans with the products they love,” stated Shawne Kleckner, CEO of Right Stuf. “Joining forces with Crunchyroll allows us to accelerate and scale this effort more than ever before. There has never been a more exciting time to be an anime fan than today!”

With the acquisition, Kleckner and the Right Stuff team will be joining Crunchyroll’s Emerging Businesses organization, led by Terry Li.

Crunchyroll and Sony Pictures Entertainment were advised by Sheppard Mullin Richter & Hampton LLP, and Right Stuff was advised by Hennepin Partners and Lathrop GPM for the transaction.

CRUNCHYROLL ACCELERATES ECOMMERCE GROWTH WITH PURCHASE OF ANIME ONLINE SHOP RIGHT STUF

Author: Miriam Herrera

A devoted anime fan since the young age of 7 and the first time Goku yelled, “Kamehameha,” I was hooked. While moving forward to the world of animes and mangas. The weekends turning into binge days and nights of many animes that I could have until my dreams began to turn into anime. The very obsession for One Piece started and became my life, however, I would never deny my many other favorite animes that span from InuYasha to My Hero Academia. You may follow my obsession of anime on my twitter @mimilyzeth

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