Governance and the need for startups to think like publicly traded companies – Academia

Pandu Sjahrir (The Jakarta Post)


Jakarta ●
Friday, November 25, 2022

If you’re reading this, welcome to the unpredictable world of startups. Whether you’re just getting started in the garage or riding high on a well-funded “soonicorn,” navigating this world can be tricky with a 90 percent failure rate, especially for the underprepared.

There are myriad reasons why startups fail. Some include cash flow problems, a lack of working capital, failure to achieve product-market, poor planning and ineffective marketing, just to name a few.

While we often discuss the pros of a startup structure (smaller teams, faster decisions, flexible operations, etc.), I think there are some essential lessons that startups can learn from their larger, publicly-traded counterparts, namely in the context of corporate governance.

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