HomeStart Finance has reappointed Showpony as its brand, marketing and advertising agency partner (lead image: L to R Jamie Scott, Showpony, Andrew Mills, HomeStart, and Parris Mesidis, Showpony).
Following a competitive pitch process which attracted “significant” agency interest in HomeStart’s account, Showpony retained the client thanks to its “strategic understanding” of the company, according to Homestart CEO Andrew Mills.
“Showpony has demonstrated a strategic understanding of HomeStart, including the aspirations and needs of our customers, and proven ability to bring the dream of home ownership to life through strong creative campaign executions,” said Mills.
“We’re pleased to continue to work on building our brand with Showpony, following on from the successful Future You and Closer campaigns in the past nine years.”
“Key to making this appointment is our shared passion for helping as many members of our community as possible to achieve their dream of owning their own home.”
“We are both ambitious organizations that want to set the standard in our respective fields,” said Parris Mesidis, Showpony’s group creative director.
“We both want to innovate, to have a positive impact and to achieve things that others might think are impossible. Making those ambitions a reality is so much easier when you partner with likeminded people.”