Business management platform MYOB has selected Howatson+Company as the creative lead for its brand advertising in Australia and New Zealand, effective immediately.
The independent creative agency was appointed after a competitive market tender, run by MYOB’s head of design, agency and brand, Belinda Watson.
Howatson+Company joins the brands growing agency roster, as well as MYOB’s own in-house agency. Taking the lead on brand advertising, the agency’s remit spans strategy and creative for internal and external audiences across Australia and New Zealand.
Watson said there was a true sense of partnership and shared ambition for the business, which stood out during the tender process.
“Howatson+Company understood our strategy and the direction of the business. It was clear they took the time to really listen to our challenges and have applied critical strategic thinking and creativity to position MYOB for success.”
Rebecca Robertson, managing partner at Howatson+Company, added: “MYOB is a household name with a proven history of helping Australian and New Zealand businesses succeed. We are thrilled to partner with MYOB to help support them in their next stage of growth. The MYOB team acted with such openness and integrity during the pitch process, we can’t wait to bring our shared vision to life.”
MYOB is the latest of a few wins for the agency, having last month picked up TK Maxx and two months prior winning the media account for UNSW Sydney, as well as launching a number of recent first works for Maurice Blackburn, Guardian Australia and Petbarn.