Indie Agency Awaken Comes In At 33 On AFR’s Fast 100 List

Independent full-service media agency Awaken has been named on the Australian Financial Review’s Fast 100, ranking at number 33 on the list and the highest-ranked media agency.

Now in its 31st year, the AFR Fast 100 recognizes the fastest-growing companies that started trading before July 1, 2016.

This is the third consecutive year that Awaken has been recognized on the AFR Fast 100 due to its rapid growth.

The agency has recorded over 74 per cent client growth for four consecutive years, and 1,825 per cent growth over the past five years, with several new clients coming on board in 2022, including Visit Newcastle, Adora Fertility, whiskey brand Proper 12, tool provider Husqvarna, and McCarroll’s Automotive Group, while also driving growth for its existing clients, including the Proximo group’s Jose Cuervo and Kraken Rum, Panasonic, Marriott Hotels, Armor All and Energizer.

The agency has also grown its creative arm, developing TV commercials for several clients including Panasonic’s Technics brand, Kraken, Adora Fertility, Energizer and Jose Cuervo, and launching an organic social offering.

The Awaken team has also increased, adding four new staff in the past 12 months alone.

Awaken founder and CEO, Chris Parker (main image), said: “I am so grateful to have Awaken on an AFR list for a third year in a row. The AFR awards are a coveted recognition of the growth of a business, but to us it is the recognition of the incredible work of our people and culture that has enabled us to grow exponentially year on year.

“I am humbled by the growth that we have been able to sustain and so grateful to lead a team of some of the most incredible humans who make going to work a joy. And equally we are honored by the trust our clients have in us to partner with them in growing their brands, launching some of our best work. We are excited by the year ahead as we have already grown from last year.”

To be eligible for the AFR Fast 100 list, a business must have earned more than $500,000 in the 2021 financial year.

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