Medu, the Mexican startup that combines medical training with storytelling

The opinions expressed by the collaborators Entrepreneur son personales.

In 1490, an Italian surgeon named Alessandro Benedetti had the idea of ​​imparting his anatomy classes in an amphitheater built at the University of Padua. He placed a table in the center of a room surrounded by raised circular chairs with different levels and placed a corpse on it to then dissect it and explain the different medical procedures in front of his students.



Cortesía Medu

Benedetti’s idea was so effective that until now there are universities and medical schools that conserve the ancient architectural style of the amphitheater. Poder observar en vivo el modo en que un experienced doctor realiza una ciurgia es invaluable y Medu, una empresa mexicana, retoma ese concepto, pero adaptado a los medios digitales. Through audiovisual productions of impressive quality in which a medical specialist explains a surgical procedure, the startup provides a tool for health professionals to keep themselves always up-to-date.

Sebastián Pridadoctor with a specialization in health institutions and co-founder of the company, comments: “After studying medicine, I started to realize that there is a very important problem in education issues for health professionals: science change rapidly and constantly and it is important to keep updated to be able to attend to your patients”.

Although there is much information in English, if a doctor wants to update and learn with content in Spanish, it is not easy to find them. Además, los pocos que existen suelen ser caros. Tras haber identificado esa triple necessidad (información actualizada, en español ya un precio accesible), Sebastián began to think about developing an educational platform for health professionals. De esa idea surgió Medu.

Sumando conocimiento para hacer un sueño realidad

Al imaginarse cómo devide de verse los contenidos de su plataforma educativa, Sebastián siempre le tiraba a algo parecido a Masterclass, the online online class site with experts in diverse topics with unbeatable audiovisual quality. More than courses, they look like films that are consumed by the user on demand.

Para lograr ese look & feel Sebastián had to search and conform to a multidisciplinary team and in his search ended by finding a differential: Medu es el resultado del talento de cinco socios visionarioswhich come from totally different areas of knowledge. Sebastián Prida estudió medicina; Sebastián Salazar también es doctor con una maestría en dirección de institutions de la salud; Ignacio Palafox es médico ortopedista; Santiago Pérez cinematographer y Mauricio Peóningeniero y desarrollador.

“I always say that Medu is a mix between the medical part and the artistic part. We have filmmakers in the team who in their lives had worked on medical issues and today they have entered more surgeries than I have in my whole career, and developers who do herramientas user friendly pensando en el usuario final”, explained Prida.

En busca de un modelo de negocio

En 2020 Medu did a pilot test with a course around COVID-19 with the support of the Fundación Carlos Slim that demonstrated that the concept made sense. Tras levantar financiamiento por medio de una round de capital seedilla in which two different investors participated, the company start operations in January 2021. At the moment, the platform has more than 86,000 registered users and although today the content is free, it is an audience of a particular niche that is large enough for laboratories, schools and hospitals to be willing to pay for productions under a model of sponsored content. Prida tiene fe en que the numbers of the project continue to grow, because the potential audience of health professionals in the Spanish-speaking countries of the United States is six million people.

El encanto del storytelling

Aunque esas películas que siguen a un médico especialista de cerca durante una cirugía son el producto más vistoso de Medu, no son lo único que la startup genera. Además, ha organized Talks centered on medical innovation (como la medicine en el espacio y en la Formula 1, o el uso de las blockchains y NFT’s en el sector salud), podcasts de temas tan fascinating como la relación entre el arte y las pandemias, y clinical cases en los que un usuario puede hacerle una pregunta around uno de sus pacientes a un especialista.

Todo en Medu is impregnated by a narrative style that captivates and that deja ver la experiencia en storytelling que tienen algunos de los miembros del equipo. El fondo y la forma se unen en products que realente aportan y le ayudan a los salud specialists to maintain updated.

Medu, the Mexican startup that combines medical training with storytelling

The great lesson of entrepreneurship

When asked about the learning that the entrepreneur has left him, Sebastián Prida explains: “What he learned in this time is a levantarme todos los días a trabajar. El emprender a uno se lo venden con la idea de ser tu propio jefe, tener tu propio horario y tomar tú todas las decisions… es completamente false. Necesitas ser muy perseverante y si te caes, volverte a levantar”.

Medu ha logrado crear una nueva versión del anfiteatro de Benedetti, pero con tight shots, a perfect illumination and editing details that accompany an expert who explains how to perform surgery. Un proyecto con una importante misión que por su forma cautiva… incluso a quienes no somos medicos.

.

Leave a Reply

Your email address will not be published.

Back to top button
DRAGONINKHOUSE