Natco Home brings some celebrity firepower to its headquarters

From left: Nina Bostick, VP product development; Trisha Yearwood; Mark Ferullo, EVP; and Traci Johnson, director of trend and product

West Warwick, RI – Natco Home’s showroom in New England was recently abuzz with work on upcoming product introductions.

Country singer, home decor brand, best-selling author, chef, business owner and television personality Trisha Yearwood paid a visit to her licensing partner for area rugs to develop her lineup for fall 2022. Focusing on comfortable living with soft yarns, plush piles and textures in popular colors, Yearwood takes a true hands-on approach with all her products.

“She has an amazing ability of bringing style, texture and comfort to her rugs and to all her home products, while assuring them in a very affordable price range,” said Mark Ferullo EVP of Natco Home.

The Trisha Yearwood collection encompasses a variety of rug qualities, including sisal weave outdoor rugs thick pile casual rugs, finely detailed rugs with shrink yarn and the extra fine polyester faux fur rug, which is one of her favorites.

In addition to her work on the stage and in the home category, Yearwood is also the author of four bestselling cookbooks and has an Emmy Award-winning Food Network series, Trisha’s Southern Kitchen. Her products also include the Trisha Yearwood Pet Collection and her signature product line and dinnerware collection with Williams Sonoma, as well as furniture with Klaussner and area rugs with Natco.

MORE

Natco Home awash in newness

Natco builds out USA-made offerings with comforting styles

Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Leave a Comment