Spotify celebrates Investor Day 2022

Daniel EkCEO and founder of Spotify, destacó la evolution del modelo de negocio y estrategia desde nuestro ultimo Investor Day in 2018, with the ambition of being one of the truly unique creative platforms in the world, and consolidating Spotify as the home of the best artists, creators and educators of the world. He stressed that we are on the way to duplicating our reach with more than 1 million users and 50 million creators by 2030. In addition, he mentioned that, during the next decade, we can become a company that has the potential to generate 100,000 million dollars. annual revenue, achieving a gross margin of 40% and an operating margin of 20%

Ubiquity -along with personalization and freemium- are the key differentiators of our platform. “Ubiquity” is an important driver of new users (2,000 partners as of 2022, with 28% of new registrations coming from these, 14% more since 2018). El 89% de nuestros Premium subscribers use Spotify en multiple dispositivos o plataformas, un 75% más desde 2018. Las personas que usan Spotify en más de un dispositivo representan a nuestros usuarios más compromidos, con menor abandono y major valor de por vida. In fact, our abandonment rate has decreased by 30% in the last 4 years (from 5.5% in 2017 to 3.9% at the end of 2021) and, even more, in our developed markets, we have seen strong reducciones de la tasa abandono, que se redujo al 2.4%, y la empresa de measurement de tercerso Antenna clasificó a Spotify como el servicio de streaming de música con el abandono más bajo.

For his part, Daniel explained that we are building the “Máquina Spotify”, a unique business model that allows us to group verticals and revenue streams in a unique consumption experience, which benefits users, creators, advertising partners and developers. Spotify in general. Each vertical, música, podcast and now audiobooks (más adelante), enriches the proposal of the consumer and the creator and allows us to increase our margin with the tiempo with our products of the market.

As for the podcasts, Dawn Ostroff, CCO of Content and Publicity, highlighted that Spotify is the number one platform that podcast listeners use in numerous markets around the world, including the United States. Adelantó algunos próximos títulos, como un podcast con Kim Kardashianthe continuity of our association with DC Comics after the world success of Batman Desenterado and the podcast of Meghan Markle. We will give more information in the next few weeks.

Maya Prohovnikdirector of Talk Verticals, also explained the revenue model and the opportunities that Spotify has in the podcast vertical. It stands out that monetization publicitaria has allowed 90,000 podcast creators to earn money on our platform in the last month. También, he pointed out that Spotify is investing in opportunities for monetization of advertising so that creators can choose the most convenient business model. Since the launch of our podcast subscription model last year, it has turned into a significant revenue model for creators who have enabled it and the user retention rate has reached 90%. En 2021, los ingresos por podcast representaron 200 milliones de euros, que se espera aumente substantialmente en 2022 y que puede crecer hasta 20 mil milliones de dollars a nivel mundial.

As mentioned previously, Spotify believes that audiobooks represent a massive opportunity and an annual potential of 70,000 million dollars. Por eso, we announce our intention to acquire Findaway at the end of 2021. Nir Zicherman, global director of audiobooks explained that audiobooks represent a quota of 6-7% of a major industry, but they are growing at 20% year-on-year. Seguiremos invirtiendo en este espacio con la creación de un nuevo vertical. Por el momento, este vertical de audiolibros aún no está en marcha en la region, pero nos aseguraremos de mantenerles informados cuando tengamos más información.

También, hubo novedades en nuestro vertical de música. Charlie Hellman, Vicepresidente y Jefe de Producto Musical, habló sobre nuestros dos objetivos principales y complementarios: hacer una experiencia única y superior para los fans, y crear un ecosistema más abierto y valuo para los artistas. En la actualidad, Spotify impulas 22 mil milliones de descubrimentos de artistas mensualmente, frente a los 10 mil milliones de 2018. Dos mil milliones de esos descubrimentos de artistas se convirtieron en lo que quantificamos como connexions, o fandoms. Además, un tercio de todos los nuevos descubrimientos de artists ocurren en personalized y algorítmicas playlists en Spotify.

Spotify está ampliando las oportunidades más allá de las grandes estrellas. In the last 2 years, 150,000 artists have been added to a Spotify playlist for the first time. Desde 2018, los artists que utilización mensualmente nuestra suite de productos gratuitos Spotify for Artists se han multiplied por más de 6 y, hoy en día, el 83% de los streams de Spotify provienen de artists que utilizán nuestras herramientas para creadores al menos monthlymente.

A medida que conectamos a más usuarios con más artistas en todo el mundo, ayudamos a los artistsa a generar más ingresos a partir de una serie de herramientas: nuestro programa Fans’ Firstwhich uses Spotify data to identify the most passionate fans of an artist with exclusive offers, as well as early access to concert tickets and exclusive merch, has generated approximately 300 million dollars in revenue for the musical industry.

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