What Is A Content Strategy And Why Do I Need It?

Opinions expressed by Entrepreneur contributors are their own. Businesses on all fronts, irrespective of the industry, are headed for a steady climb to adapt to new times and stay afloat. While different businesses have utilized many methods and techniques, content marketing has rapidly become a more powerful tool to achieve this objective. According to Demand … Read more

7 Steps to Grow Your Podcast Audience Faster

Opinions expressed by Entrepreneur contributors are their own. Debate simmers as to when the first true podcast was created (many point to the Carl Malamud-created and 1993-launched Internet Talk Radio as the first), but the format is certainly twenty-plus years old, and without question a medium that has been particularly popular in recent years – … Read more

How Blogs Can Help Small Business’s Grow

Opinions expressed by Entrepreneur contributors are their own. Research shows that 20% of startup businesses close up in their first year of operation. The businesses that do survive that first year find it difficult to stay afloat, and 65% end up shutting down within 10 years. One of the main reasons cited was poor marketing. … Read more

13 businesses reach semifinals for Frederick County SHE Pitch | Economy & business

An upscale bartending service, a pop-up bakery, a natural wellness company, and an addiction treatment center are among the 13 businesses advancing in a “Shark Tank” -style pitch competition. Now in its second year, SHE (Strength, Heart and Equality) Pitch is organized by the Frederick County Chamber of Commerce to bring together female entrepreneurs. The … Read more

‘People are still spending money’: Small-business owners worry about a recession, yet many feel confident they will survive one. Here’s why

Small business owners say they have one more item to add to their list of worries: recession. More than four in five small business leaders say they worry that a recession will hit the economy soon and it will impact their businesses, according to a new survey by online business-banking platform Kabbage, a checking-account service … Read more

5 Ways to Use Texting to Grow Your Sales and Marketing

Opinions expressed by Entrepreneur contributors are their own. You need customers’ attention, and text messaging is one of the best ways to get it. Most texts are read instantly, and typical response times are within a couple of minutes. No other channel has that kind of consistent engagement. Once you have customers’ attention, you can … Read more

5 Ways You Can Get Publicity In 5 Minutes

Opinions expressed by Entrepreneur contributors are their own. Getting publicity for yourself, or your company, is just as important as advertising your brand – but it’s often overlooked. Entrepreneurs from Richard Branson to Jeff Bezos have a well-crafted PR plan in place that has helped them, and their companies, grow to where they are now. … Read more

Why Instagram Is A Powerful Tool For Entrepreneurs

Opinions expressed by Entrepreneur contributors are their own. Entrepreneurs often judge different social media platforms differently because of disparities in their approach to business. Traditionalists can be risk-averse and doubt that the investment of time and money involved in building a profile on newer platforms like Instagram is worth it. However, I believe that Instagram … Read more

If You Are Not Over Delivering for Your Customers, You’re Not Doing Enough

Opinions expressed by Entrepreneur contributors are their own. If the 2020s have taught us anything, it’s that companies can no longer simply meet the expectations of their customers or, even worse, fall short of expectations by overpromising and failing to comply on prior commitments. Instead, businesses should always aim to over deliver while surprising their … Read more

5 Steps to Crafting an Authentic Social Media Presence For Your Business

Opinions expressed by Entrepreneur contributors are their own. When it comes to social media marketing, authenticity is key, but curating an authentic brand identity that helps you stand out online, helps you build trust and helps you gain visibility on social media platforms can be quite challenging. From choosing the right platforms for your target … Read more