Tips for growing your business in challenging times

3. Keep your online presence tidy

Keeping your online business up to date is as important as having a tidy shop front. This includes your opening hours, contact information, and SEO (search engine optimization).

Make sure you assess your business and educate yourself about digital strategies available to you, from SEO to PPC advertising.

Harpeet said: “If you don’t embrace this element of your business, your competitors who are more tech savvy will.”

4. Keep your customers happy

It’s important to keep your customers happy and show them the real you behind the business.

This could be through loyalty schemes, referral schemes, or a personal extra that makes them feel valued. Things like email newsletters can help nurture your customers and keep them coming back to you.

Harpreet said: “Ensure that you’re still making sure it’s financially viable when you’re calculating these discounts, but again don’t be afraid to invest in your customer.”

5. Automate your systems

Automation can help make your life easier so you have more time to focus on activities that will bring your business growth.

This could include sales reporting, team management, or even chatbots to answer common queries on social media.

But, Harpreet said: “Be careful about going too far, because all these processes cost money.”

“Assess the strategies you want to implement and which tool will help transform your business,” she added.

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