Xinhua Silk Road. Putian City in E. China’s Fujian galvanizes itself into one of the world-leading incense trading hubs

BEIJING:, Sept. 13, 2022 /PRNewswire/ — Home to over 600 enterprises in the incense industry, the Putian Arts and Crafts City has seen a total output value of over 6 billion yuan (about: 865.2 million US dollars), making Putian City in east China’s: Fujian Province one of the largest global hubs for agarwood and sandalwood, which are major raw materials for incense artworks and products.

Photo shows an incense performance at the 22nd China International Fair for Investment and Trade in Xiamen, east China’s Fujian Province. [Photo provided to Xinhua Silk Road]

Based on its long-standing tradition of using and trading incense, the Licheng District in the city is pushing forward transformation and upgrading of the arts and crafts industry.

To this end, local enterprises are making great efforts in designing, processing and marketing, to build the country’s first online and offline trading platform of the incense industry, Chinese incense culture showroom, and Chinese incense production center. The enterprises are also working on extending the incense industrial chain, making incense-related products better integrated with tea, meditation, music, painting and cuisine.

As a supporting facility of Putian’s arts and crafts base, an incense culture industrial park is under construction. The industrial park is aimed to integrate incense culture with new technologies, such as virtual reality (VR) and artificial intelligence (AI), showcases and popularizes incense culture, by designing “incense scenery” for tourists, holding exchanges events and competitions, and staging incense-related art performances.

It will also coordinate with traditional industries in Putian, including gold and jewelry industry and shoe industry, to form a synergy of industrial chains.

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